I really love the #FSF's idea to call the release of proprietary software under a free license after the end of its support to "#upcycle #software"
this gives a very meaningful connotation to an otherwise rather technical / legal issue and helps to make it understandable for non-experts. Also it is short and handy & works pefect for slogans. Great job! I will re-use it from now in further debates and argumentations.